Lotte Duty-Free is coming up with distinct tactics and promotion plans to attract visitors from countries such as China and Japan, particularly tourists who disembark on Jeju-do Island during their cruise. Village 11 Factory’s entry into the Jeju branch is part of the brand’s strategy to expand overseas consumer groups and create synergy in business operations simultaneously by cooperating with Lotte Duty-Free while attempting to reinforce offline sales.
To mark its entry into Lotte Duty-Free’s Jeju branch, the brand will showcase eleven products including Perfect Airy Sun Cushion as its best-selling product, five items from the Vegan Sun Care lineup, Body Line that encapsulates the sentimental aroma, and three types of Serum Mist known to maintain skin’s moisture and nutrients all day long.
To celebrate the brand’s entry, Village 11 Factory will hold a promotion event wherein customers who purchase at least 30 dollars worth of products will receive five Hydro Boost Sheet Masks for free while supplies last.
“We hope to promote our brand’s excellence further to overseas customers through our entry into Lotte Duty-Free in Jeju. We will continue to scale out our retail channels aggressively to increase our interface with international consumers,” a Village 11 Factory official said.
Village 11 Factory’s entry is expected to reinforce the status of the brand in the global market and solidify its reputation further as a premium vegan cosmetics brand.
황성수 글로벌에픽 기자 hss@globalepic.co.kr
